BMW (Bayerische Motoren Werke) is one of the leading automobile manufacturers in the international market. Established on 7th March 1916, the German automaker has its headquarters in Munich. Some of the leading brands of the company include BMW, MINI and Rolls-Royce. BMW entered the Indian automobile business in 2007. The Indian assembly plant of the car manufacturer is located in Chennai, with the 3 and 5 series cars being assembled there only. The company caters to the super-rich Indian consumers, who look for luxury cars that provide grandeur, sporty looks and superior performance. The types of cars produced by BMW include sedan, convertible, coupe and Sports Activity Vehicle (SAV).